Remember, only you can prevent global warming.

Only you can prevent global warming

A recent post by Jamie L. Vernon, Ph.D. on Chris Mooney’s Discover Magazine blog, The Intersection, highlights a recent report from the National Research Council. The report outlines various policy methods to reduce CO2 emissions, but Vernon stresses the importance of an effective marketing campaign to convey the importance of personal accountability in offsetting anthropomorphic climate change. Since 1944, Smokey the Bear has been an effective “spokesperson” on forest fire prevention. Vernon advocates a new campaign of a similar vein for global warming and we heartily concur!

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